It’s no secret that Google loves a good mobile site.
Google announced long ago that it’s “mobile-first” indexation was going to become a reality. Essentially, this means that the mobile version of a website, rather than the desktop version, will be considered the default version for Google to create and rank its search listings (even for desktop users).
This shift to mobile first may pose a problem for universities — often, multiple websites and content management systems are pulled together under one overarching domain. That often means that some parts of the university’s website may be mobile-ready, while others are not.
Remember, too, that Google’s mobile-friendly testing tool works on a page-by-page basis. So don’t trust that just because one page of your university’s site is mobile-friendly, all of them are. Make sure mobile is prioritized for your site in 2019.
CLICK HERE to test your website’s mobile friendliness.