If your website is larger than life, your responsibility for it is, too.
Many marketing departments have control over their website, even if there are some aspects that are off limits.
It’s not uncommon for colleges and universities to name a degree or program with a brand name that might not match the search keywords a prospective student will use in a search query. And while Google is getting better at semantics, it’s not perfect. Help Google learn the connection by integrating keywords and brand terms, and letting Google know exactly what that program is and who wants it.
Google– and humans– don’t always know what you mean by a “Religious Studies” major, or a “Technology Communications” minor. Help Google know what you mean by including other keywords that a user might search if they were looking for the degree, but didn’t know exactly what to search for.
Other programs and degrees may need regular keyword review because the terminology changes over time. Google reported that 15 percent of queries last year were queries that had never been seen before. That’s nearly a million new, unique queries every day! Consider reviewing and revising your keyword list annually.
Wrangling your website when it has 2,000+ pages is daunting enough, without making Google and it’s users even more confused. It’s not impossible, but you need a game plan! Need help building that game plan? CLICK HERE!