A Google My Business listing is one of the best ways to communicate with Google, as well as with the public and future clients that are on Google. It’s a large part of your Search Engine Optimization as well as maintaining the ease at which clients can contact you. You can manage the information that Google users see when they search for your business or the products and services that you offer. Businesses that verify their information with Google My Business are twice as likely to be considered reputable by consumers. When people find your business on Google Maps and Search, make sure that they have access to information like your hours, website, and street address so they can do business with you!
Step 1: Check If You Have a Google My Business Listing
Do you know if you have a GMB listing? If you don’t know, it’s a simple process to check. Google your business name and your (correct) address. It should pull up a box on the right-hand side, with content, information about your business, and perhaps directions to your location. Sign up, and then proceed to step number 2.
- If it has a section that says “Own this business?” it means that you need to claim it. Click the text, and then follow the steps to claim the listing using a Gmail address you or your business will own forever. It is very difficult to switch the ownership of a GMB listing at a future date, especially if the business is being “held hostage” by a party unwilling to give it up.
- If it does not have a section that says “Own this business?” then make sure you know which email address owns your GMB listing.
Step 2: Check If Your Google My Business Listing is Verified
Verification helps ensure the accuracy of your business information across Google. Verified businesses are twice as likely to be considered reputable by users, and it also protects you from anyone who might otherwise pose as a representative of your business. Until you’ve completed verification, you won’t be able to edit the business information that appears on Google products. For most businesses, verification means requesting, receiving, and reading a verification postcard from Google. Some business owners may be able to verify through other methods like phone call, text, email, or Google Search Console. If you see any of these options, follow the directions on the page to verify your business. CLICK HERE to learn more.
Step 3: Confirm The Information In Your Google My Business Listing
Make sure that the information listed in your Google My Business listing is correct. It’s vital that your information is correct. Why? Well, imagine that your GMB listing displays an old address, and clients using Google Maps repeatedly show up at the wrong office. They aren’t going to love that, and neither is Google (because heaven forbid, they move to Bing, or Yahoo, or Apple Maps).
Thirsty for more? CLICK HERE to learn more about your Google My Business listing, and how to create one if you haven’t already.