Search Engine Optimization means a great many things, and is often a laundry list of items to do for a website and brand’s online presence. It’s been around for a long time, so you’ve likely heard that you need to do it, but what exactly should you do. If you’re absolutely brand new to SEO, check out The Beginner’s Guide to SEO by everyone’s favorite SEO company in flux.
Content pages are the meat of websites and are almost always the reason visitors come to a site. Ideal content pages should be very specific to a given topic—usually a product or an object—and be hyper-relevant.
The purpose of the given web page should be directly stated in the title tag, URL, page content, and image alt text.
To have a website page be truly optimized for search engines (Google, Bing, Yahoo, etc…) the following is a recommended checklist:
- Be hyper-relevant to a specific topic (usually a product or single object)
- Include subject in title tag
- Include subject in URL
- Include subject in image alt text
- Specify subject several times throughout text content
- Provide unique content about a given subject
- Link back to its category page
- Link back to its subcategory page (If applicable)
- Link back to its homepage (normally accomplished with an image link showing the website logo on the top left of a page)
To hear what Google actually has to say about it, check out their recommendations for having a Google-friendly website. You can also read an infographic on SEO best practices.